This trend is focused on timeless basics and responsibility. Its essence is sleek Scandinavian elegance, which is reflected not only in hair but also in lifestyle and way of thinking.
The style is smart and deliberately understated: natural materials are coupled with architectural shapes. Minimal consumption, holistic attitude and the ability to discard the unnecessary are organic parts of this new approach to luxury. This trend can also be seen at Aino’s home: it is both a smart space and a place of peace and quiet, where the focus is on the importance of mental well-being. When everything is in balance, Aino can focus on the essential.
The hair is natural, soft and carefree. Middle parting emphasises the calmness and luxuriousness of this hairstyle. The color scheme is inspired by Nordic nature. The earthy, cool tones gradually shift from pure blonde to shades of peeled wood and vanilla.