HURMA

Vintage
Nomadism
Sharing economy
Joint ownership
Blow-outs
Medium-length hair
Middle parting
Heat rollers
Curls
Soft
Feminine

Because of the negative environmental impacts of our consumption habits, people are devising new, more sustainable ways to live. This trend is inspired by the sharing economy, in which the right of use is valued more than ownership. Items are loaned and rented. Non-ownership gives a sense of independence and freedom to move and enjoy life here and now.

This is reflected in the new vintage phenomenon: objects, clothing and accessories are reused and passed down from one generation to the next. They are modified and
repurposed. The color of an old object is often worn and faded. These patinated shades are super trendy, especially combined with modern expressions.

Bobs
Ultra-long hair
Shades of brown
Khaki
Gold
Ochre
Mustard yellow
Terracotta
Apricot

Hair fashion, shapes and colors are inspired by the 70s. Hair should look really thick. A strong fringe is cut at a zero angle or at a small graduated angle. This season, we will also see long hair with layered cuts, in which the hair ”cascades” softly downwards as water in a waterfall. Volume is created by waves and deep layers. Hair is lifted by blow-drying and applying several volumizing products. Medium to long hair parted at the side or the middle are curled into soft feminine locks.

Siiri

COLOR

Pre-lightening of end parts of fringe:
CUTRIN AURORA Bleaching Powder With Core Defence Technology + 3 %, 20-30 min.

Color of roots:
CUTRIN AURORA Permanent Hair Color 8.7 + 8.74 + 4,5 %, 30 min.

Color of ends:
CUTRIN AURORA Demi Permanent Hair Color 0.7 + 4,5 %, 20 min.

Making of color

Lauri

PERM

Wash and care:
AINOA Deep Clean Shampoo
AURORA Porosity Filler

Perm:
CUTRIN MUOTO Gentle Wave N, 20 min.
CUTRIN MUOTO Quick Fix

COLOR

Color of roots:
CUTRIN AURORA Demi Permanent Hair Color 7.3 + 1,5 %, 20 min.

Color of ends:
CUTRIN AURORA Demi Permanent Hair Color 0.03 + 1,5 %, 15 min.

Highlights:
CUTRIN AURORA Bleaching Powder + 3 %, 50 min.

Making of perm

 

Making of color

 

Henriikka

COLOR

Lightening of section:
CUTRIN AURORA Ammonia Free Bleaching Powder + 1,5 %, 50 min.

Mineral remove wash:
CUTRIN AINOA Mineral Remove Shampoo

Special treatment:
CUTRIN AURORA Porosity Filler

Color:
CUTRIN AURORA Demi Permanent Hair Color .16 + .65 + .32 + 1,5 %, 20 min.

Making of color